They met by chance at an event neither of them was supposed to attend — one came because a friend dragged him out, the other because his meeting was canceled last minute. Within minutes, the conversation shifted from small talk to algorithms, aesthetics, and the broken state of digital marketing.

The coincidence felt almost scripted: Lauris had cracked the code to make content explode, Manuel knew how to turn that attention into business. Two puzzle pieces that fit too perfectly.

They started small — just late nights, shared notes, and testing crazy ideas. A few experiments went nowhere, but then one post blew up, then another, then another. Suddenly, they weren’t just running accounts — they were running a system.

Within weeks, brands and creators were calling. Within months, they opened an office in Riga, hiring people faster than they could buy desks. And with every campaign, the same pattern repeated: content went viral, traffic scaled, revenue followed.

What began as a chance encounter turned into KG Models — a growth agency built on coincidence, obsession, and the belief that creators and brands deserve more than empty promises.